P.S - I wrote this and then had ChatGPT add emojis and hashtags.
When I was at Tableau, one of our standout Account Based Marketing (ABM) strategies involved creating custom videos 🎥 for specific accounts. These videos showcased the value customers gained from our services, the significant impact we had made, and spotlighted key champions and their contributions. Although highly effective and coveted, these videos came with a hefty price tag, costing tens of thousands of dollars each 💸.
Recently, I discovered a method to craft videos using ChatGPT, thanks to a custom GPT called Video Maker by invideo 🌟. I decided to experiment with it and the results were fascinating. This got me thinking about its potential applications:
A sales team sending personalized videos to prospects? 🤝
A customer success team showcasing the technology's impact to a customer executive? 🚀
A simple thank you video post-implementation, celebrating a successful launch? 🎉
Independent designers creating personalized messages for their clients? 🎨 Daniel Cummings
I'm curious about other possible use cases and would love to hear your thoughts.
I'm considering using this feature for a pitch video for a meeting with a former colleague at Gong, focusing on how GTM teams can enhance productivity with GenAI. This seemed like a perfect opportunity to leverage GenAI for my own productivity and to share this narrative.
Creating a video required just a single paragraph prompt, and I used the free version of invideo, which includes stock images.
I am a thought leader in GenAI and more specifically helping Go-To-Market organizations leverage GenAI to drive productivity and growth. In today's economic climate most organizations are having to more with less and their teams are getting burnt out. GenAI provides an opportunity for organizations to drive productivity and work alongside their resources to automate manual tasks. Examples of manual tasks that GenAI can automate are account research, list generation, customer pitch generation and many more. I have a meeting with the head of revenue operations at Gong.io and would like a 30s pitch I can send to him about my services and why he should engage with me.
I was particularly impressed with how invideo allows for detailed editing of each video frame, enabling script and image alterations. This feature elevates the tool's usefulness, allowing for a refined final product because I can't see myself just using what it generated without edits.
Here are links to videos detailing my experience and the output:
How I did this: https://youtu.be/_uZR3yiJXWE
The generated video: https://youtu.be/idfn1WIKM_U
What do you think? Is this approach gimmicky, or do you see real value in it?
#GenAI 🤖 #AccountBasedMarketing 🎯 #PersonalizedVideos 🎥 #ProductivityHack 💼 #FutureOfMarketing 🚀